While we were getting a tour of the Sony booth, we made sure to stop and say hi to Malcolm stationed at the EyePet demo. We were lucky enough to get a quick overview of how EyePet will work and get a hands on demo!
The level of interactivity is pretty impressive. While we couldn't confirm or deny any DLC info, we think it's pretty safe to say that new pets, costumes and activities will be made availability down the road. Maybe even at launch.