When Sony unveiled their successor to the PlayStation Portable in late January, the company did something that was somewhat radically different: they didn’t unveil a name for the handheld. In the over fifteen years Sony has been around in the hardware business they’ve established themselves to be a very straightforward company, some people would say it’s almost boring, when it comes to naming their consoles. With the PlayStation consoles following a numbered moniker, a lot of people assumed that the new PSP would simply be dubbed PSP2.