With the era ever changing, Playboy Enterprises, you know the one that releases the famous men’s magazine featuring nude ladies, has announced that they’re launching a video games label in late 2010. The label will focus on releasing online games geared unsurprisingly towards the male market. I know, it’s such a shocker that Playboy will be releasing games catered towards men. Damn those chauvinists!
Playboy will be partnering with online games developer Bigpoint to work on some of their projects, the first of which is Poisonville. Sadly Poisonville is not a video game staring the iconic 1980s rock band Poison so we won’t be able to control Bret Michaels as he picks up women or as C.C. Deville as he battles his drug addictions. Instead, Poisonville is an MMO set in a crime ridden city that has the bro meter amped up to 100. Beyond that I won’t say much as I’ll let the trailer speak for itself. Though, for some odd reason I’m getting flashbacks to the Aerosmith game Revolution-X while watching the Poisonville trailer.
Playboy didn’t mention what their other projects will be but I’m sure they’ll be of similar ilk to Poisonville. But according to Playboy’s Paul Lee (head of Digital Ventures) that’s what gamers want as Lee said “According to Playboy user feedback, we know our audience is interested in online video games, so we’re thrilled to launch a formal video game label later this year that will meet their needs.”
It’s nice to see that Playboy is entering the realm of gaming but I just hope they don’t entirely stick to casual fare. Back in the day Playboy revolutionized the magazine industry and our culture as a whole and while I doubt they’ll be able to make such an impact in gaming, it would be nice if they made an actual mark instead of being a flash in the pan.