As a gamer I don’t remember a lot of commercials from my early days of gaming in the 1990s. The only commercial I remember a lot was that awesome live-action Mortal Kombat II vid that even by today’s standards is still pretty good. But if I was a young eight year-old lad who saw a commercial for the Super Game Boy that featured a graffiti artist and a ridiculous beat, I think it would’ve stuck with me. So why didn’t I remember such a thing? It’s simply because Nintendo shelved an amazing commercial.
You see for a while now there have been rumors, if not a video game urban legend, that the Wu-Tang Clan (one of the best rap/hip-hop groups ever) did a commercial for Nintendo back in the day. Well after years of speculation the commercial has finally surfaced and all I have to say is holy shit. Like wow, it may be a bit too “edgy” or “mature” for Nintendo’s core audience back in the mid-1990s, but seeing a graffiti artist do a Game Boy portrait all while Wu-Tang Clan members RZA and ODB (RIP homie) do some voice-over work telling you how damn cool the Super Game Boy is, can be summed up as amazing.
I know that seeing a graffiti artist repel down the side of a building throwing up a piece of art in a then sketchy part of New York may not be what Nintendo wanted to do to promote their product, but damn is this commercial cool. I don’t know what compelled The Wu-Tang Clan to do this commercial or how producer Prince Paul came to create the beat for the commercial, but I kind of wish we saw most commercials like this. It’s a bit out of the box but it still promotes the product and it has people talking about things.